Diversify Your Influencer Strategy with Aspire’s YouTube Shorts Integration
We’re excited to announce that Aspire now supports YouTube Shorts! Our new YouTube Shorts integration offers exciting opportunities for brands to diversify their influencer marketing channels and deepen their reach across the entire social media landscape.
How does Aspire’s YouTube Shorts integration work?
With our YouTube Shorts integration, marketers can:
- Quickly scale campaigns: Scale YouTube Shorts content production with pre-built campaign briefs. Assign a due date, payment terms, and messaging guidelines.
- Easily review creator Shorts: Approve content or request edits easily via the Creator Portal.
- Compare industry-standard metrics: Benchmark YouTube Shorts metrics against other short-form video channels.
- Streamline YouTube creator search: Quickly find and connect with high-performing YouTube creators via Aspire’s Creator Marketplace, Influencer Search Engine, and other discovery tools.
Why YouTube Shorts?
Short-form video content is dominating social media, and there’s no signs of slowing down. In fact, our recent survey revealed that 88% of marketers plan to invest more into short-form video content in 2025.
And while there are several short-form video platforms, YouTube Shorts is particularly thriving:
- YouTube Shorts boasts an engagement rate of 5.91%, outperforming TikTok (5.75%) and Reels (2%).
- YouTube Shorts garner 90 billion average daily views, up 200% since its launch in 2021.
- There are now over 175 million YouTube Shorts users in the US, a 6.44% year-over-year growth.
We predict this will only grow with the help of YouTube’s strong content discoverability engine.
Adding to the platform’s appeal, YouTube Shopping is reshaping how consumers discover and buy products. With over 90% of consumers finding new products on YouTube, its integrated shopping features let viewers seamlessly browse and purchase directly from Shorts, videos, or live streams. By collaborating with YouTubers to create Shorts, brands can reach new audiences, engage loyal communities, and drive sales — all within one platform.
Stay ahead with YouTube Shorts
In today’s rapidly evolving marketing landscape, it’s extremely important to diversify your channels to reduce dependency on any single platform, create multiple touchpoints with your audience, and source a diverse array of user-generated content (UGC) to fuel all of your marketing initiatives.
With Aspire’s YouTube Shorts integration, you can stay ahead of the curve, engage audiences with highly effective content, and drive more impact with your influencer marketing. The feature is now available to all brands on Aspire starting today. Log in to your Aspire account to get started.
