Everything Brands Need to Know about Tech Influencers
Let’s face it. Unlike products in the beauty or fashion world that are inherently “Instagrammable,” tech-focused content can seem dry and unengaging for online audiences. That’s where tech influencers come in.
Tech influencers can bridge the gap between cutting-edge technology and eager audiences, and they’re able to communicate the value of your products in a simple and accessible way. For tech brands, these savvy creators can be the most powerful spokespeople for your brand.
If you’re looking to work with these knowledgeable thought leaders, you’ve come to the right place. This is the final part of our 3-part blog series tailored to the tech industry. If you missed Part 1 and 2, catch up here:
- Part 1: 5 Influencer Marketing Best Practices All Tech Brands Need to Know
- Part 2: 3 Tech & App Brands with Innovative Influencer Marketing Strategies
In Part 3, we’re telling you everything you need to know about tech influencers. Gear up and let’s jump right in!
Tech influencers are very knowledgeable.
Tech influencers aren’t just casual enthusiasts — they’re deeply knowledgeable experts within their niche. Whether it’s artificial intelligence or the latest electronic gadgets, these influencers possess a profound understanding and passion for their chosen fields. Their expertise is built on a foundation of continuous learning and genuine interest in emerging technologies, allowing them to stay ahead of the curve and provide insightful commentary and reviews.
For example, tech influencer Sara Dietschy reviews various tech products and shares how to use them in creative ways on her YouTube channel. In the video below, Sara walks her audience through the pros and cons of various camera models.
This depth of knowledge translates into highly informed opinions and recommendations, making tech influencers some of the most trusted voices in the industry. Their followers, often equally passionate about technology, look to them for reliable advice and credible insights.
Tech influencers are genuinely interested in learning about your brand and products.
While tech influencers are typically in touch with emerging products in the industry, they may not always know about every sub-industry of technology. Don’t be surprised if the influencer you’re working with doesn’t know much about blockchain or financial technology — they might just be focused on other areas of tech.
That being said, they’re typically eager to learn and understand the products you’re selling. So, educate influencers on the ins and outs of your product. Provide information such as:
- How the product works
- How the product can solve everyday problems
- Any cool new features
- Any competitive advantages
Equipped with this information, influencers can share about the benefits of your product, provide transparency, and highlight how easy or convenient it is to use.
Tech influencers create some of the best content…
While tech products might not be as visually captivating as clothing, makeup, or food, tech influencers have the unique ability to bring these products to life through their content. Their tech-savviness allows them to produce high-quality videos, blogs, and social media posts that are expertly edited using top-of-the-line software. This technical proficiency ensures that their content is visually appealing, professionally polished, and engaging.
Moreover, tech influencers excel at making complex technology accessible and interesting. They have a knack for breaking down intricate details into clear, understandable, and relatable content. Whether it’s through in-depth reviews, unboxing videos, tutorials, or live demonstrations, these influencers make learning about new tech exciting and enjoyable for their audience.
Check out how tech influencer Tyler Morgan walks his audience through how to use the industry-disrupting spatial computer, Apple Vision Pro.
… But they also charge more for it.
Our study found that creators in certain industries — including tech, food, travel, and home design — earn the most amount of money per month from their brand partnerships.
Brands in these niches often expect professional quality content, which may lead to creators charging higher rates as production fees. Additionally, because the tech influencer community is smaller than, say, the beauty and fashion communities, there are fewer creators to go around. And since supply is low, demand for each creator increases — thus giving tech influencers the ability to charge brands higher rates.
Tech influencers require creative control over their content.
Tech influencers need creative freedom to produce authentic and engaging content. Each influencer has a unique style, whether it's detailed product reviews on YouTube or an exciting video game livestream on Twitch, crafted to match their audience's preferences.
So, when you collaborate with these influencers, it's crucial to provide them with autonomy to produce content in their own way. Rigid guidelines can stifle their creativity, which will ultimately result in less engagement. By allowing tech influencers to tailor content to their followers, brands ensure the message is delivered effectively and resonates more deeply. This approach builds trust, enhances engagement, and ultimately drives better results.
Ready to get started with influencer marketing? Get in touch with us to see how Aspire can help.
