Scale Product Seeding with Aspire’s New Product Catalogs
At Aspire, we’re dedicated to empowering brands to run influencer marketing campaigns that are seamless and effective. Last year, we launched Creator Product Selection to help Shopify brands streamline product fulfillment. By allowing creators to pick out the products they want, we reduced back-and-forth communication and improved efficiency for many of our customers.
Now, we’re taking product fulfillment to the next level. Built on valuable feedback from our customers, our new Product Catalogs provides even more flexibility and control, making it the ultimate solution for managing sophisticated product fulfillment needs.
Why Product Catalogs is a Game-Changer
Whether you’re curating custom collections, seeking tighter control over what creators can access, or looking to scale your product-seeding campaign, Product Catalogs is designed to fit your unique needs. Here’s what makes it different:
- Tailored control: Decide which products creators can see and limit selections based on your campaign goals.
- Seamless integration: Automatically sync your inventory with Shopify, reducing manual work and ensuring creators always see accurate information.
- Streamlined workflow: Easily link catalogs to campaigns and track everything from one intuitive dashboard.
How to Use Aspire’s Product Catalogs
Product Catalogs is simple to use but powerful enough to manage even the most complex fulfillment needs. Here’s how to get started:
Step 1: Import products
All Shopify brands can now import their products to Aspire by connecting their Shopify collections, or by uploading a CSV file. Once the products are imported, you’ll be able to view a list of all existing collections, products, and variants.You can then customize and manage different aspects of your imported products, including:
- Additional details, such as product name, descriptions, and image orders
- Inventory level
- Product’s visibility
- Custom tags
You’ll also be able to set up Auto Sync from Shopify to Aspire and manage settings for Collection, Product, and Inventory directly on our platform.
Step 2: Set up your Brand Catalog
Once you sync your products, you need to set up your catalog. Aspire will generate a default catalog based on your imported products, but you’ll also have the ability to create more catalogs or edit an existing one. Within your Brand Catalog, you’ll see 3 main areas:
- Product listing: Create a list of products for creators to navigate and find the products they need for your partnership.
- Product selection criteria: Set up rules and criteria for creators to follow, such as the number of items creators can select.
- Catalog settings: This is where you can choose to hide or show product prices and mark items as Out-of-Stock. You’ll also be able to request additional information from creators, and creators will be able to comment back.
Step 3: Link your Catalog to Projects
Now that your Brand Catalog is complete, you’ll be able to link the Catalog into different campaigns, directly from the Projects setting. If you edit your linked Catalog at any time, creators will see the most up-to-date product information and limitations.
Step 4: Manage everything from your product fulfillment dashboard
Once your campaign is up and running, you can use the product fulfillment dashboard to analyze, track, and manage all of your orders. On the dashboard, you’ll see a variety of metrics, broken down into Orders Overview, Creator Breakdown, and Catalog Insights.Within the Orders Overview dashboard, you can view:
- Total orders created
- Total orders in transit
- Total orders in waiting for fulfillment
- Project order fulfillment summary
- Order type breakdown
- Order cost metrics
In the Creator Breakdown section, you’ll see:
- Top creators
- Top products
- Creator type
- Order demographic regions
- Order requests response rate
- Creators’ orders
Finally, within Catalog Insights, you’ll find:
- Total catalogs
- Total collections
- Total unique products
- Low inventory products
- Catalog stats
- Last collection added
- Maximum order
- Minimum order
Use these metrics to keep track of your product fulfillment in one place and inform your strategy over time.
Is Product Catalogs Right for You?
Product Catalogs is designed to meet the unique needs of modern brands. It’s the perfect solution if:
- You manage a large inventory. Effortlessly organize and curate collections for creators to streamline their selection process.
- You need tighter control over product visibility. Limit what creators can see based on campaigns, partnerships, or specific goals.
- You want seamless Shopify integration. Automatically sync inventory updates, reducing manual effort and ensuring accuracy.
- You’re looking to simplify fulfillment workflows. Save time and focus on running campaigns while Aspire handles the rest.
If this sounds like you, Product Catalogs will be a game-changer. The feature is available to all Shopify brands on Aspire starting today, so log in to your Aspire account to get started.
