[Webinar] “Nailed It” Strategies for Influencer Campaigns on Pinterest
Today, our senior marketing strategist, Madison Smith, and implementation manager, Noah Kruse, held a webinar to talk about all things Pinterest — the fast-growing social media platform with over 335 million active users.
If you missed it, watch the webinar below or continue reading for a summary.
In reality, Pinterest is more than just a social media platform. It is a visual discovery tool that helps millions of shoppers make purchases based on their real life ideas. Unlike most social media platforms that only cater to a young core audience, Pinterest has universal appeal, drawing people of all ages to discover everything from fashion and home decor inspiration, to workouts and delicious recipes.
This is great news for brands. Since people are already coming to Pinterest looking for products that will help them actualize their ideas, Pinners have higher purchase intent. In fact, research shows that 90% of weekly Pinners use Pinterest to make purchase decisions and 83% of weekly Pinners have made a purchase based on Pins they saw from brands.
So, how can brands establish a presence on Pinterest and reach these valuable consumers?
First, revamp your strategy. Use organic Pins as well as Pinterest ads to redirect users to a specific product and drive more sales. In order to plan a foolproof campaign, leverage Pinterest Trends, a new tool that provides insight into the most popular search terms on the platform over the preceding 12 months, along with data on when top search terms peak throughout the year.
This feature can be seen as an expansion of the company’s annual Pinterest 100 list, which brands like DSW have utilized to feature products that reflect the trends and connect with their target audience.
Besides these built-in tools, the key to success is good content. The visual component of Pinterest puts a focus on imagery and style, so all Pins — including ads — must be powered by eye-catching content. And the easiest way to source high-quality, high-performing content is to repurpose influencer-generated content.
As always, we’ve got your back.
We recently launched Pinterest Influencer Search, a new tool that allows brands to discover Pinterest influencers who align with their brand values, view Pinterest-specific engagement metrics, and engage with those influencers in long-term partnerships. The new feature empowers brands to take advantage of all Pinterest has to offer by:
- Browsing hundreds of thousands of influential Pinterest accounts via hyper-specific criteria, such as keywords, demographics, and geography
- Accessing behind-the-scenes engagement metrics, like monthly viewers, average saves, and original content ratio
- Sending collaboration invites — then managing end-to-end relationships and analyzing the impact of campaigns on business goals
- Increasing online traffic and revenue with influencer content that links back to branded sites for easy exploration and checkout
“Pinterest is valuable in its ability to recapture consumer trust, especially when it comes to influencers. Influencers create content with your product that shows real, achievable results.”Madison Smith, Senior Marketing Strategist at AspireIQ