Find Your Biggest Brand Champions with Aspire's TikTok Mention Listening

It’s no secret that TikTok creators have driven astounding full-funnel impact for brands on TikTok — which is why 77% of brands continue to invest more of their influencer marketing dollars into the short-form video platform this year. 

As TikTok creators continue to post powerful organic content around their favorite brands, imagine how effective it would be to track your brand mentions through social listening, connect with your existing brand fans, and leverage their valuable word-of-mouth in an official partnership. 

The good news is that now you can. Today, we’re excited to announce updates to TikTok Mention Listening. 

Introducing TikTok Mention Listening

TikTok Mention Listening is our new-and-improved integration that allows you to track brand mentions on the platform. 

The new feature captures videos where the brand's handle is mentioned in public TikTok posts or captions, even if the user who posted isn't already connected to your brand within Aspire. This provides valuable insights into how your brand is recruiting new members.

Key Features:

• Comprehensive tracking: See mentions of your brand's handle in public TikTok posts and captions. 
• Discover non-member mentions: Identify mentions from creators who are not currently members of your Aspire network. 
• Centralized view: Access non-member TikTok mentions directly within the "@" section of Aspire. 
• Timely updates: Posts typically appear in your @ mention section within 24-48 hours of being published.

Ultimately, TikTok Mention Listening will ensure that caption mentions by anyone (both members and non-members) is actively monitored and reported on Aspire. This will allow brands to tap into creators talking about them on TikTok and take advantage of the video platform’s massive potential for viral moments.

How to use TikTok Mention Listening

To start using TikTok Mention Listening, you first need to authenticate your TikTok account. This ensures that Aspire has authorized your brand’s TikTok page(s). To do so, follow these steps: 

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1. Click on the TikTok tab under ‘Integrations’ on the Settings page.
2. Click ‘Add TikTok Account.’
3. You can also link multiple TikTok accounts for mention listening, as well as remove accounts as needed. 
4. Once authorized, all captured data will be shown in your Social Analytics and Impact Dashboard. 

TikTok Mention Listening is available for all brands on Aspire starting today. Log in to your Aspire account to get started. 

Not on Aspire yet? Book a demo to see TikTok Mention Listening in action.