Grow Brand Awareness Through Influencer Marketing
Is Brand Awareness The Right Goal For Your Brand?
Brand awareness should be a primary goal for:
Any brand entering a new marketFor example, the beauty brand typically used by older women, that wants to attract a younger audience
High-consideration purchase brandsFor example, diamond rings or a new sofa typically require more buyer consideration
Brands with long or time-based sales cyclesFor example, pregnancy products or cold & flu remedies where customers only need the product at specific times
New brands entering a crowded marketFor example, new brands entering the beauty or fashion industry, both very crowded spaces
Influencer Marketing Strategies For Brand Awareness
SKINN enters a new market with Aspire and achieves:
– 4.1 M Reach
– 100k Impressions
– 19% increase in web trafficSee How They Did It >
Benefits Of Influencer Marketing For Brand Awareness
Brand Awareness Features You Will Access On Aspire
Product FAQ Questions?
What brand awareness metrics can I track on Aspire?
We have a robust analytics dashboard that will allow you to track all key brand awareness metrics across TikTok, Youtube, Meta (Facebook & Instagram) and Pinterest. Metrics include reach, impressions, views, engagements (e.g. taps, clicks, likes, saves etc), avg engagement rates, pins, follower growth. For the full breakdown, view our data directory >
How do I find creators to work with for my brand awareness campaign?
We offer an Influencer Search Engine with detailed filters to find creators across TikTok, Youtube, Pinterest and authenticated, opt-in creators from Instagram and Facebook. In addition to this, brands can share their campaigns on our Creator Marketplace enabling influencers to apply directly to your brand awareness campaign.
Using Product Seeding, Affiliate Marketing, and PR to Increase Brand Awareness.
Skinn and Pique Tea discuss how they capture the attention of influencers and increase their visibility.See How They Did It >