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Driving Sales Through Influencer Marketing

Strategies to turn creators, customers and influencer communities into your brands best sales people.
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Driving Sales:
The Long & The Short Of It 

All influencer marketing efforts should lead to sales in some way — either long-term or short-term sales. The question for brands to get clear on is whether your goal is long-term or short-term sales. 

Long-Term Sales occur as a result of brand-awareness and engagement initiatives over time and are trickier to measure.

Short-Term Sales can be tracked as direct sales through seasonal activations or special sales-focused campaigns. 

Today, we’re going to focus on short term sales initiatives.

Strategies For Driving Sales Through Influencers

Influencer Allowlisting
Do you have influencer content that is organically doing well? Allowlisting enables you to run ads and boost content using the influencer’s handle. You can also include shoppable links and more precise targeting to reach your ideal audience.
Influencer Incentives
Incentivize influencers to post about your brand through an affiliate program allowing them to earn a % commission on every product sold using a personalized link or promo code.
Seasonal Campaigns
Take advantage of seasonal trends such as Mothers Day, Black Friday Christmas to run a creative campaign with influencers and get people talking about your brand all year round.

Two Brands.

Two Strategies.

Both Drove Sales Through Influencer Marketing.

See How They Did It >

How Do You Know If Your Brand Is Ready To Drive Influencer Sales?

Every brand wants to drive sales through influencer marketing — but certain brands are better positioned to drive direct, trackable sales through influencers:

  • Brands with a lower purchase point

    For example, make up and hair care would work more effectively than diamond rings

  • Products with a short customer journey and lower consideration purchase

    A new sofa usually requires some consideration compared to some new cushions you might buy on the spot

  • Brands that are established on social media and have social media storefronts

    I.e. those who already have a following and a level of brand awareness

  • Brands that have are engaged with their target audience

    Engagement metrics such as comments, saves, click throughs, email sign ups show great potential for future sales

3 Influencer Sales Strategies You Can Run On Aspire

Affiliate Marketing

Turn Top Influencers Into Revenue Driving Affiliates

Reward top-earning influencers with cash for every sale they influence. Create a commission based incentive for your creator and a discount for the consumers – a win win for everyone involved.

Learn About Affiliate >
Promo Codes

Create A Powerful
Referral Network

Generate and send unique Shopify promo codes to every creator, ambassador, customer or employee who you consider to be influential to your brand. With trackable codes and links, you can drive sales by doing more of what works.

Learn About Shopify Sales >
Influencer Allowlisting

Run High-Performing Influencer Ads

Lower CPE, higher CTR. Put paid spend behind your top performing influencers account on Meta. Allowlisting ads are known to have lower CPE, higher CTR due to the creators likeness — all without leaving Aspire platform.

Learn About Allowlisting >

Features You Will Access On Aspire

Affiliate Recruitment
Find influential partners through the platform and turn them into your new favourite sales reps.
Affiliate Member Portal
A full dashboard for creators to view campaign performance.
Meta Allowlisting
Leverage your top creators likeness to drive ads to your target market.
Promo Codes
Bulk create unique promo codes and send to your top creators, ambassadors and brand fans.
Revenue Dashboard
Keep a close eye on sales and know who is driving the highest ROI.
Creator Payouts
Payout creators for incentive based programs all under one platform.
Mountain Rose Herbs

Discover how Mountain Rose Herbs worked with affiliates to drive over $140K in sales

See How They Did It >

Questions?

  • Can I see campaign ROI at a glance?

    Yes! Aspire’s sales tracking dashboard provides a clear snapshot of all clicks, conversions and sales so you can keep track of campaign ROI in real time.

  • How does Aspire track sales?

    With Aspire you can create unique promo codes and affiliate tracking links in bulk, so it’s simple to track the sales revenue generated by campaigns, and to measure the impact of specific influencers.