Driving Sales Through Influencer Marketing
The Long & The Short Of It
All influencer marketing efforts should lead to sales in some way — either long-term or short-term sales. The question for brands to get clear on is whether your goal is long-term or short-term sales.
Long-Term Sales occur as a result of brand-awareness and engagement initiatives over time and are trickier to measure.
Short-Term Sales can be tracked as direct sales through seasonal activations or special sales-focused campaigns.
Today, we’re going to focus on short term sales initiatives.
Strategies For Driving Sales Through Influencers
How Do You Know If Your Brand Is Ready To Drive Influencer Sales?
Every brand wants to drive sales through influencer marketing — but certain brands are better positioned to drive direct, trackable sales through influencers:
Brands with a lower purchase pointFor example, make up and hair care would work more effectively than diamond rings
Products with a short customer journey and lower consideration purchaseA new sofa usually requires some consideration compared to some new cushions you might buy on the spot
Brands that are established on social media and have social media storefrontsI.e. those who already have a following and a level of brand awareness
Brands that have are engaged with their target audienceEngagement metrics such as comments, saves, click throughs, email sign ups show great potential for future sales
3 Influencer Sales Strategies You Can Run On Aspire
Turn Top Influencers Into Revenue Driving Affiliates
Reward top-earning influencers with cash for every sale they influence. Create a commission based incentive for your creator and a discount for the consumers – a win win for everyone involved.Learn About Affiliate >
Create A Powerful
Generate and send unique Shopify promo codes to every creator, ambassador, customer or employee who you consider to be influential to your brand. Manage everything from promo code creation to product fulfilment through the platform.Learn About Shopify Sales >
Run High-Performing Influencer Ads
Lower CPE, higher CTR. Put paid spend behind your top performing influencers account on Meta. Allowlisting ads are known to have lower CPE, higher CTR due to the creators likeness — all without leaving Aspire platform.Learn About Allowlisting >
Features You Will Access On Aspire
Can I track direct sales?
Yes! Our ROI dashboard provides transparent results on brand awareness, engagement, and sales driven through promo codes and unique links.
What tracking options do you offer?
Affiliate links and promo codes are the two best ways of tracking revenue and sales. You can bulk create hundreds of unique promo codes in seconds, automatically email unique tracking links, and pay out influencers seamlessly.