Finding the people who are influential, care most about your brand, and can serve as valuable ambassadors is every brand’s goal. Finding and engaging them is a whole other challenge. But what if those people are hiding right under your nose — as your customers?

Jiake Liu, CEO and Co-Founder at furniture brand Outer, tells us about his brand’s inventive approach to ambassador marketing, using their own loyal customers. Hear how he fosters relationships between customers within his community to drive awareness and sales.