Power to the People: Turning Relationships Into ROI

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Your biggest asset when it comes to marketing? People.

Brand partners — like influencers — can drive word-of-mouth marketing to help you hit any KPI you need, whether that’s getting on your audience’s radar with brand awareness or driving repeat purchases with subscriptions. In this panel, speakers from WTRMLN WTR, Scentbird, and Girlfriend Collective share their advice for leveraging relationships to build an unbeatable growth engine.

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Featured Speakers

Laina Ballantyne
Senior Director of Marketing
Kate Artemyeva
Head of Influencer Relations
Geena Massara
Senior Marketing Manager, Affiliate & Influencer
Girlfriend Collective
Nik Sharma
Sharma Brands