Influencer Marketing industry definitions

What is an influencer? What is influencer marketing? What is influencer relationship management? This helpful directory provides a list of definitions for common terms and concepts used in the rapidly-growing industry.

It can be overwhelming trying to figure out where, to begin with, influencer marketing. Thereโ€™s a number of concepts and terms used in the industry that may not be familiar to everyone. Below is a list of common terms used in marketing. Click the link to learn more about each concept.