Influencer Marketing industry definitions

What is influencer marketing? What is an influencer? What is influencer relationship management? Explore all of the influencer marketing definitions worth knowing.

While influencer marketing has become a well-established practice in the marketing world, it has brought with it a whole load of industry definitions for marketers to come to terms with. 

How exactly do we define an influencer? What are the different types? What is an influencer marketing platform? 

We know it can be tricky to grasp these phrases while you’re still getting started. That’s why we put together this Glossary Archive, sharing definitions on all of the industry terms worth knowing.  

From Influencer Networks to Paid Brand Marketing, explore our full list of definitions to help you get started with influencer marketing.