What is the Content Creation Cycle?
The content creation cycle refers to the process of producing materials for any media outlet, especially in digital media. This includes maintaining and updating websites, blogs, social media accounts, and more with new materials. In the world of digital marketing, content is one of the most important things to create because it is shareable, helpful, and search engine friendly.
The traditional content creation cycle includes:
Conceptualization: Media planners meet with a creative team or agency and brainstorm ideas.
Scheduling: Logistics for locations, models, clothing, props, and sets are planned for months.
Photoshoot: Photographers capture hundreds of images of the subject matter.
Approval: Photos are chosen by judgment, and approved content is released.
Repeat: New content creation campaigns are scheduled and the process repeats.
Often, the traditional content creation cycle does not consider performance data and therefore are unable to target ads. Using influencer generated content (IGC) can help this process. Working with influencers enables brands to source high-performing, high-quality content in a short amount of time.