Glossary

What is Influencer Generated Content?

Influencer marketing has many benefits, but one of the biggest is that it creates massive quantities of influencer generated content (IGC) that can be repurposed on all branded marketing channels. What exactly is IGC, you ask?

Influencer generated content, or IGC, is high-performing content created by influencers. Since influencers are real consumers that have a dedicated audience who trust their judgment, IGC campaigns have been proven to generate substantial returns for brands of all sizes.

Why influencer-generated content?

High-quality

Images and videos are shot in high resolution and made with the best cameras, equipment, and editing software.

Highly engaging

The content tells a story surrounding the product, showcasing how the product is used in action.

Aesthetically pleasing

Photos catch the audience’s eye, making them likely to like, comment, or share the content on social media.

Authentic

Unlike brand-directed content, IGC is created by a real consumer, making it genuine and relatable.

Creative

Oftentimes influencers create content that is drastically different from your own branded content, yet it speaks to your audience more effectively.

Influencer-Generated Content (IGC) vs. User-Generated Content (UGC)

User-Generated Content (UGC) is highly organic content that allows brands to interact with consumers and gather authentic insight. The primary value of this content is that it is free. Because UGC is created by “regular” people, businesses have no control over brand messaging. Reach and content quality are also unpredictable. UGC can be a great way to generate online buzz and engage with consumers, but its ability to drive actual conversions is often limited by a brand’s existing popularity.

Influencer-Generated Content (IGC), on the other hand, generates conversions for brands of all sizes because they are created by influencers, who are experienced marketers and reliable leaders in their space. Additionally, IGC guarantees that the content will be high-quality and align with a brand’s aesthetic and message. IGC is also easy to repurpose on various social channels, websites, emails, and more.

Influencer generated content, or IGC, is high-performing content created by influencers. Since influencers are real consumers that have a dedicated audience who trust their judgement, IGC campaigns have been proven to generate substantial returns for brands of all sizes.