What is an Influencer Marketing Platform?

Maybe you’ve heard of influencer marketing. But what is an influencer marketing platform? How does it work? All your questions will be answered below.

An influencer marketing platform is a software that offers a direct way for brands and influencers to connect and work together. For influencer marketing to work, brands must build authentic relationships with the influencers they work with. Influencer marketing platforms allow brands to focus on developing genuine partnerships with influencers and reaching their goals by reducing the time-consuming parts of these collaborations, such as finding influencers, monitoring campaigns, and measuring ROI. Influencer marketing platforms also provide a way for influencers to monetize their social media channels by helping brands increase engagement.

Some influencer marketing platforms offer a service for laborious work like sourcing influencers, managing campaigns, and developing creatives. Others simply provide a convenient self-serving tool. Many of them operate across multiple social channels, but some focus on a particular social platform.

How influencer marketing platforms work:

Find the right influencers for your brand

Smart technology and massive databases will run proprietary algorithms to recommend the best fit influencers for a given campaign. With a single click, you can invite creators to your campaign with an automatically generated, optimized message.

Keep track of every influencer relationship

All of your influencer communications, terms, payments, and content review is handled right within the platform keeping every collaboration on track.

Prove your influencer marketing ROI

User-friendly dashboards and post-level tracking allow you to see exactly how every influencer relationship is performing. Test many influencer relationships and invest in the ones that drive the most results for your brand.

Create unlimited branded content

Turn your influencer community into a content engine for the entire marketing team. Build a community of hundreds of creators to generate video and image assets for paid social ads, website content, and more.