What is Influencer marketing?

Influencer marketing has become a popular strategy as of late, but what defines influencer marketing? How does it work? Read below to learn about influencer marketing.

Influencer marketing is a form of marketing that focuses on working with influential people, or influencers, to drive your brand’s message to a targeted audience. It combines the idea of celebrity endorsements with modern-day content-driven marketing methods.

Influencer marketing ties in components of both social media marketing and content marketing. Influencers spread the word about a brand on their personal social channels, and they do so by creating content surrounding a brand’s product or service. Typically, the influencer is paid monetarily or in free products.

However, good influencer marketing is not simply a compensated collaboration between a brand and an influencer, but rather a sincere relationship between the two. Instead of blindly fixating on the number of follows and likes, it’s more important to build a genuine relationship with an influencer who shares your brand’s vision and goals. Influencer marketing works because it relies on the influencer’s credibility and authenticity, which already exists in the minds of their audience.