What is an influencer?
Influencers are social media micro-celebrities who create aspirational and highly engaging content in categories ranging from beauty to fashion, travel, food, and lifestyles. Influencers can affect the decisions of their audience because of their credibility and reach. Because influencers interact with their audience on a daily basis, they have a level of trust and authority given to them by their followers.
Through influencer marketing, brands are able to widen their reach in targeted markets. In return, influencers gain exposure, free products, and/or monetary compensation. Influencers can be considered an extension of a brand’s marketing team.
However, an influencer is not just someone with a large social media following, but rather someone who has the power to influence the perception and decision-making process of others. Therefore, someone with a high number of followers is not always the ‘best’ influencer. The better metric is engagement rate, which is measured by components such as the number of likes, comments, and clicks on a post.
4 easy ways to find the right influencer for your brand
1. Search popular hashtags
Many creators label their content with hashtags, making it easy to find influencers who make content within your industry.
2. Explore related accounts
If your brand has worked with an influencer who aligns with your aesthetic, message, and budget, this is a useful tool to find similar creators.
3. Scroll through Instagram
Look through your favorite influencer’s tagged pictures or following list. Influencers follow people with similar interests and content and are friends with other influencers in real life.
4. Use a third-party tool
Manually searching through Instagram, YouTube, or Google can be time-consuming and often unscalable. Using a third-party tool can help you streamline this process and save you hours.