What is a Mega-Influencer?

When people talk about a Mega-Influencer, they’re talking about social media’s genuine big hitters. Regularly active on social media, a Mega-Influencer is considered anyone with over 1+ million followers in their influencer network.

What is a Mega-Influencer?

Global celebrities often fall into the Mega-Influencer category due to their work in the movies, TV, or sporting arena. However, did you know that many modern-day Mega-Influencers started life as Nano-Influencers?

These self-made social media stars organically generated follower growth by posting exciting, relevant, and engaging content, proving that achieving Mega-Influencer status and the financial benefits that come with it is available to any budding influencers out there!

Now, while becoming a Mega-Influencer holds many benefits for the content creator, for brands, there are pros and cons to partnering with a Mega-Influencer.

What are the upsides of brands working with a Mega-Influencer?

Similar to collaborating with a Macro-Influencer, one Mega-Influencer social media post to their followers can send a brand into orbit. If the content hits the right note, a Mega-Influencer can instantly make a brand’s marketing campaign go viral.

Because of a Mega-Influencer’s potential audience, successful collaborations can often surpass the reach of years of brand marketing in just a few hours. However, there are some downsides for brands when pairing with Mega-Influencers.

Why collaborating with a Mega-Influencer isn’t always worth it.

While the benefits of a successful collaboration with a Mega-Influencer can generate tremendous results for a brand, there is a reason why only 7% of marketers we surveyed work with Mega-Influencers…

This could be because a Mega-Influencer can be:

  • Incredibly expensive to hire, with exceptionally high-level demands
  • Hard to book due to limited availability
  • Detrimental to a brands image if they become involved in a negative news story

Additionally, it is almost impossible for a Mega-Influencer to provide follower engagement levels required to appear authentic. And while providing access to over 1 million followers, some Mega-Influencers may also be unsuitable for a brand’s image and potential target market.