Performance Media

A media planner’s responsibility is to ensure that every marketing dollar spent is being invested in the channel that’s best suited to deliver the highest return

Social content marketing is a proven-effective means of reaching your target audience and converting sales, but this doesn’t happen automatically. The key to converting sales and earning respect for your brand is being able to create content that is both relevant and engaging to your target audience.

Your content not only needs to be attractive; it also needs to be able to keep your readers interested and ultimately, convince them to buy.

The thing is; there’s no real formula available to predict engagement. And to make things even more challenging is that many marketers aren’t really sure what “engagement” means in the confines of content creation.

What exactly is content engagement?

At its core, content engagement is a marketing strategy that is designed to directly engage consumers through content. The content is created in such a way that it invites and encourages consumers to participate in the evolution of a brand. When content engagement works, it can help you achieve several different objectives, including:

  • Raising brand awareness
  • Increasing leads
  • Boost website traffic and page view
  • Encourage audience interaction via social media

The 5 Elements You Need to Be Including in Your Content for Maximum Engagement

You need to have a point

Have you ever read a blog post or watched a YouTube video only to think afterward, “What was that all about?” Odds are the content left you feeling nothing, and the worst thing you can do is create content that doesn’t mean anything.

There needs to be a point behind your content or else your audience isn’t going to care. They’re not going to be engaged.

All GLOSSYBOX did was send their product to a handful of YouTube stars and the influencers did the rest. The cost for the campaign was minimal, but the return on the investment has helped make GLOSSYBOX a household name among beauty product enthusiasts around the world.

Your point needs to be made loud and clear. It needs to be included in the headline. It needs to be mentioned at the beginning of your blog post or video. And, it needs to be repeated in the conclusion.

Your content needs to have a clear structure

Whether you’re writing a blog post, creating an infographic, or making a vlog or other type of video, your content needs to have a clear and well-defined structure. It needs to flow easily and make sense. Visually, the content needs to look organized and well put together. This will make your blog more enticing and easier to read. For example, in a blog post, you’ll want to include things like; subheadings, bullet points, numbered lists, short paragraphs

Nobody likes being left hanging. Whether it’s a book, a movie, or an online article, it needs to have a satisfying conclusion. But, if you’re trying to get your readers to do something, such as signing up for a newsletter or making a purchase, then it needs to have an ending that sums up your point and encourages the reader to action.

Your content needs to make people think

Is your content failing to engage with your audience? Asking your readers a question is a good way to get them thinking. It makes them connect with your content’s message and they’ll anticipate being rewarded with the solutions they’re looking for.

Encourage interaction

Asking your audience to get involved in your dialogue is another proven way to improve engagement. You can do this by asking your readers or viewers to leave comments, subscribe to your channel, and share your links.

Creating Content for the Right Audience Matters

Before you start creating content, you need to know who you are creating content for. This is arguably the most crucial part of the content creation process because if you don’t understand your target audience, then you won’t know how to effectively engage them.

It all starts here. Identify your audience. Find out which social media marketing mediums they react to best. Then, create captivating content that they will appreciate and react to. Get it right and you’ll enjoy the benefits of building a community that surrounds and supports your brand.