Performance Media

A media planner’s responsibility is to ensure that every marketing dollar spent is being invested in the channel that’s best suited to deliver the highest return

If you run a business with any type of social media presence, then using the right social media software can help you streamline your online activity, increase brand awareness, and improve your relationships with your audience. But, in order to accomplish all of that, you first need to know what this type of software can do. It’s also important to note that not all social media software is the same, so in order to obtain the results you want, you need to use the right software to help you get it.

The different types of social media software

To get a better idea of what type of social media software you need, you first have to know what it is you’re trying to accomplish. In this regard, there is essentially five different types of software geared toward helping companies manage their online presences, Social Media Monitoring Software, Social Media Engagement Software, Social Media Management Software, Social Media Analytics Software, and Social Influencer Software.

To get a better idea of what type of social media software you need, you first have to know what it is you’re trying to accomplish. In this regard, there is essentially five different types of software geared toward helping companies manage their online presences, Social Media Monitoring Software, Social Media Engagement Software, Social Media Management Software, Social Media Analytics Software, and Social Influencer Software.

Social media monitoring software

Social Media Monitoring Software is specially designed to monitor the chatter online. Any time something is said about your company or your competitors, the software logs it and notifies you so you can review it. The software can even monitor for certain words related to your brand as well as provide you with important information as to where the chatter is occurring. This type of software is also called Social Listening Software.

Social media engagement software

Social Media Engagement Software makes it easier for businesses to respond to questions posed to your company through its social media platforms. When a question is asked, the software notifies you so you can provide quick assistance in real time. This software also allows you to assign specific conversation opportunities to select people in your company. This software is also known as Social Conversation Software.

Social media management software

Social Media Management Software, or Social Marketing Software, is designed to help marketing professionals manage their social media marketing campaigns. With this software, you can create custom apps for Facebook, manage creative assets on various channels, launch and administer promotions, and more. It also allows you to assign various marketing management duties to multiple people in your organization.

Social media analytics software

Social Media Analytics Software lets you track the progress of your social media efforts. You can monitor your effectiveness on a specific platform or across all of your channels so you can make necessary adjustments where needed. This software will also help you determine whether or not your social media efforts are paying off in the way that you had hoped.

Social influencer software

Social Influencer Software is one of the most important types of social media software a serious social media marketer needs. This software helps you locate online influencers who are interested in or highly influential in your target market. Social Influencer Software helps you better understand the passions and spheres of influence today’s top influencers have so you can choose the best partnerships for your unique influencer marketing campaign. Now that you have a better idea of the different types of social media software available to marketing professionals, you should be able to choose the right one for your specific needs. Remember, your decision starts by knowing what you are trying to accomplish, so take the time to identify your needs and then you’ll know exactly which type of social media software you need to reach your goals.