What is social proof?

While social proof may be a relatively new term for a well-known, centuries-old psychological phenomenon, for modern-day influencers social proof has become the primary mode of generating incredible online income streams.

What is social proof?

Also known as informational social influence, social proof taps into the human psyche of a need for reassurance of the unknown. Social proof provides first-hand validation of a brand, product, or service’s effectiveness to potential consumers.

Modern-day social proof examples…

When booking your last vacation, how did you choose which hotel to stay at… was it the hotel with lots of negative guest feedback or the one with all 5-star reviews?

Chances are you stayed at the 5-star review hotel, right?

This is because social proof is proven to influence potential purchase behavior by providing positive validation of a product or service. However, these reviews are just one form of social proof.

As an influencer, there are a wide range of social proof methods available. They include:

  • Brand promotion and endorsements
  • Product demonstrations
  • Reviews, ratings, and testimonials
  • Links to affiliated brand websites and e-commerce pages

Benefits of using social proof…

Nowadays, brands invest heavily in social proof by pairing with influencers and content creators. Brands recognize that influencers provide a heightened sense of the fear of missing out (FOMO) to their followers by demonstrating that a brand, product, or service is genuinely beneficial.

Brands benefit from social proof as influencers provide positive Call-To-Action (CTA), which has a proven effect on their followers’ purchase behavior. As a result, social proof helps build brand awareness to attract new consumers while also retaining existing customers, further enhancing brand loyalty and increasing revenues.

Influencers benefit from providing social proof through paid sponsorships or affiliate promotional agreements with brands. Providing social proof can also allow influencers to become brand ambassadors, generating impressive online revenue streams… not to mention additional free branded products and gifts.