Believe it or not, the time has come again to prepare for the biggest shopping season of the year — the holidays! During the 2023 holiday season, online spend grew 4.9% year-over-year to $222.1 billion, a new record for ecommerce. Plus, for the first time, mobile shopping surpassed desktop during the holiday season, driving 51.1% of online sales.

We’re predicting these trends will continue this year, with social media playing a huge role in impacting purchase behavior. As you start holiday planning, lean on influencers to drive your social strategy forward and boost product sales. Influencer marketing is the best way to meet your customers where they are and to drive meaningful impact throughout your entire funnel.

To help you prepare for the upcoming season, we put together a comprehensive guide to holiday influencer marketing this year. Download it now to gain access to:

• New retail stats and insights for Black Friday and Cyber Monday 2024
• A sample collaboration timeline, including suggested dates for creator discovery, product shipment, and content publishing
• Actionable influencer marketing strategies to run an impactful holiday campaign