This guide outlines 7 steps that brands can take when negotiating pricing with influencers to build long-lasting relationships that have the potential to increase brand awareness, grow social follows, and increase sales.

While high profile influencer collaborations often make the news for their seemingly outrageous price tags, the reality is that the vast majority of influencer marketing happens at a much more reasonable cost.

With a wide variety of influencers eager to form partnerships with brands they feel a personal connection to, it’s now more possible than ever for brands and influencers of all types and sizes to form mutually beneficial relationships.

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