Influencer-generated content (IGC) offers the perfect solution to ad teams’ content shortage. By partnering with a network of online creators and influencers, brands can run campaigns to request specific content on a short timeline.

In today’s advertising, visual content is king. According to Consumer Acquisition, images are responsible for 75 to 90 percent of an ad’s performance on Facebook.

This guide will explore how brands can maximize their Facebook advertising. We’ll discuss how IGC:

– Provides a highly scalable content engine

– Outperforms studio-shot creative

– Decreases the cost of Facebook advertising

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