With rising costs and tighter budgets, there’s an increased need to optimize marketing spend and improve ROI, yet many brands are struggling to scale efficiency. That being said, the savviest marketers today are investing in influencer marketing to grow their brand in a sustainable and effective way.

Currently valued at over $21 billion, influencer marketing continues to be a cornerstone in brands’ marketing strategies as creators become increasingly powerful in driving full-funnel impact for brands.

To help you keep up with the evolving influencer marketing industry, we put together our sixth annual industry benchmark report, The State of Influencer Marketing 2024, that leverages Aspire’s internal data and survey results of over 700 marketers and creators. 

Download the report to learn more about:

• Actionable strategies to implement in the era of efficient growth
• A breakdown of performance and pricing by channels
• The rise of lo-fi content (and best practices!)
• Influencer campaign trends
• Predictions for 2024
• And much more