In today’s AI-driven ad ecosystem, creative is the new targeting.

AI ad engines like Meta’s Andromeda test thousands of creative variations in seconds. But they’re only as strong as the content you feed them. 

Most brands can’t keep up with the demand. That’s where influencer-generated content (IGC) comes in. Creators deliver authentic, scalable, and ad-ready assets, helping brands achieve 4x higher CTRs and 50% lower CPCs than average.

In this guide, we show you exactly how to leverage the power of creator content to boost ROAS in the age of AI.

What’s included:

• The most effective types of Meta and TikTok ads
• 7 expert-backed tips to turn IGC into a performance engine 
• Real campaign examples 
• Creative ideas for every vertical
• And more