In 2025, it’s safe to say that we’re in the golden age of influencer marketing. With more brands doubling down on this high-performing channel, the industry is set to skyrocket to an incredible $47.8 billion by 2027. 

To help you stay ahead in this ever-evolving space, we’re thrilled to present our 7th annual industry benchmark report, The State of Influencer Marketing 2025. This comprehensive guide taps into Aspire’s internal data and insights from over 1,000 marketers and creators.

Here’s a sneak peek at some of the eye-opening insights you’ll find in the report:

• Average influencer marketing CPM dropped 53% year-over-year – a clear indicator of this channel’s growing cost efficiency. 
• Affiliate marketing is emerging as a top strategy among brands and creators, with creators on Aspire driving 71% more affiliate revenue year-over-year.
• 57% of creators are increasing their rates this year, but 83% of creators are still willing to work with brands for just free products, if they love the brand or the product value is high. 
• Brand ambassador programs delivered the highest ROI for brands this year — proof that relationships drive results.

Download it now to dive deeper into the latest stats and insights.