Your complete guide to influencer marketing ROI

We’re here to answer the #1 question we hear from marketers: How do you measure influencer marketing ROI?
Request Demo

Best-in-Class Strategies

Learn the nitty-gritty ways to track true ROI, from sales to content value.

Actually Useful Templates

Feel extra prepared to present ROI to your leadership team with our easy-to-use templates.

Expert Video Advice

Get a walk-through of how to accurately and effectively measure influencer performance.

Interactive Quiz

Take our interactive quiz to understand how you should measure influencer ROI.

Best Practices


A Beginner’s Guide to Influencer Marketing ROI

Over the years, the industry’s definition of ‘return on investment’ has been oversimplified. Influencer marketing ROI today is not solely defined by short-term sales or vanity metrics. To extrapolate true ROI, brands need to understand these 4 primary ways to define both the short-term and long-term impact of their programs.

Read about ROI

How Influencer-Generated Content can Save your Brand Money

Influencer-generated content is a game-changer in your full-funnel marketing strategy. Learn how you can measure the impact it has on your business, while saving you major $$$.

How influencer-generated content can save your brand money

How to Accurately Measure Influencer-Driven Sales

For most brands, sales is arguably the most important KPI. Here, we dig deeper into how brands can accurately track influencer-driven sales — plus, examples of how some of our favorite brands drove more sales through influencer marketing.

Read about sales

Templates & Quizzes


ROI Presentation Template

Be the smartest marketer in the room with our ROI presentation template. From sales to content, this template will give you everything you need to prove the payoff of an influencer marketing campaign and get buy-in from your leadership team.

Get the template
Cheat Sheet

ROI Measurement Cheat Sheet

How do you calculate ROI? This cheat sheet helps you define what ROI means to your brand — and the metrics you need to track to prove value.

Get the Cheat Sheet

Interactive Influencer ROI Quiz

Influencer marketing can boost many different areas of your business, from brand awareness to sales. To measure your return-on-investment accurately, you first need to figure out your goals and priorities. For example, are you looking to create high-quality content at scale or increase brand recognition?