How To Run A Successful Product Seeding Campaign
What is influencer product seeding?
Product seeding, also known as product gifting, is when brands send free products to creators, affiliates or customers with the intention of building relationships or getting product feedback. There is no obligation for the influencer to post (unless you have a very high-price point product). The goal of his commitment-free gift should be for creators to try your product and build a relationship. If they love your product and feel compelled to talk about it, that’s a bonus.
How Outer’s Product Gifting Campaign Turned Into An Authentic Community Building Initiative.See How They Did It >
Grow Your Brand Through Gifting
Create New Partnerships
Gain Product Feedback
Website Product Reviews
How To Run A Product Seeding Campaign On Aspire
Find & Contact The Right Creators, at Scale
Connect with creators who match your target market and ask them to test your product. Share your campaign landing page in our Creator Marketplace and receive inbound applications from creators who have signed up to Aspire.
Never Miss a Task
Once creators agree to receive your product, create a custom campaign workflow designed to track every step in the product seeding process. Use our Product Seeding Workflow template or design your own to fit your unique needs.
Easily Send & Track Products
Reduce manual processes. Connect your ecommerce platform to easily send products, track shipments, and update creators on the progress of their product.
Extend the Partnership
Invite those who love your products to be part of a long-term ambassador campaign. Seamlessly move them into your Ambassador Campaign workflow without getting lost in the chaos of emails and spreadsheets
Measure Program Success
While most seeding programs will be focused on brand awareness (which you can keep an eye on in your Google analytics or other tracking systems), you can also use our social listening tool to track any organic content posted by creators.