European Wax Center

At European Wax Center, the definition of “influence” is changing. Rather than focusing on follower count, the brand’s social media and influencer team look for creators with an engagement of over 3% and positive comment sentiment — an indication that the creator is able to compel their audience to act.
The Results
Boosting ROI & Awareness Without an Agency
Since 2004, European Wax Center has provided first-class, professional waxing services to guests in over 800 centers around the United States. But as the pandemic forced restrictions on in-person experiences, the brand had to revamp its strategies to foster digital connections with its community and attract new customers for when it was time to re-open its centers.
Prior to leveraging Aspire, European Wax Center managed all of its influencer marketing programs through an agency. The agency’s high cost and markups for campaigns, paired with the lack of ability to scale programs, made it difficult for European Wax Center to reach its brand awareness goals. With Aspire, European Wax Center’s team can bring the influencer program in-house and maintain full transparency into every relationship.