How Fable Home Used ‘BOGO’ Offers and Code Stacking to Drive 7x in Revenue Growth
Committed to crafting beautifully designed, sustainable homeware, Fable Home turned to Aspire to elevate and refine its affiliate program. The goal was to optimize existing strategies and drive maximum revenue impact within key, high-impact periods.
Aspire’s latest innovative affiliate tools enabled Fable Home to stack discount codes and introduce gift-with-purchase incentives, driving engagement and boosting conversions.
Gifts with Purchase Incentives and Code Stacking Exceeded Revenue Expectations by 7x
1. Gift with Purchase (GWP) Incentive
Fable affiliates were effectively engaged through a rotating gift-with-purchase incentive, featuring best-selling products week after week to maintain excitement and drive engagement. This strategy also provided valuable insights to refine future promotions, including optimizations on minimum spend requirements.
2. Code Stacking for Affiliates
By enabling affiliate codes to stack with sitewide discounts, particularly during major promotional periods like Black Friday and Cyber Monday, Fable created even more compelling offers. This strategy led to record-breaking conversions and significantly increased revenue, surpassing targets by 7x.
In just two months, Fable successfully refined and optimized its affiliate program using Aspire. This allowed the team to scale its efforts, driving remarkable results in November and December. 217 active affiliates promoted sales during this period, contributing to a highly successful campaign.
Fable Home’s strategic implementation of BOGO offers and code stacking led to a 7x revenue increase. By leveraging Aspire’s latest affiliate tools, they successfully maximized AOV, boosted conversions, and refined their promotional strategies. We can’t wait to see what’s next as they continue to innovate and optimize!
