Learn how Wellness Pet Company handles influencer campaigns in a fraction of the time thanks to Aspire
Wellness Pet sought to boost brand awareness with strategic influencer marketing
Wellness Pet's influencer program took off quickly, leading to immediate brand awareness and increased engagement. So, they decided to double down with a significantly expanded creator portfolio.
However, as Wellness Pet began to expand their influencer program, Sr. Digital Marketing Specialists Kelli Filippone and Zach Benard struggled to manage the volume of new campaigns. Directing dozens of influencers required extensive time and resources to identify suitable candidates, negotiate partnership contracts, and build effective campaigns.
Wellness knew they needed a scalable solution to improve their influencer strategy. Once they found Aspire, they knew it was the perfect fit.
“For a small team, planning influencer campaigns with clear goals takes precious resources. We needed a solution to manage creator relationships and keep them informed about our creative needs.” - Zach Benard, Senior Digital Marketing Specialist, Wellness Pet Company
Aspire helps Wellness Pet simplify influencer marketing from concept to execution
With an innovative platform and end-to-end support, Aspire gave Wellness Pet the solution they needed to scale their influencer marketing program. Kelli and Zach were able to streamline campaign management, from prospecting and partnership negotiation to content creation and performance tracking.
Aspire offered value right from the start of Wellness Pet's influencer management process by making recruiting creators and building strong lead lists simple. The Influencer Search Engine lets Kelli and Zach pinpoint influencers that fit their company values and target audience in minutes.
With Aspire, Wellness Pet gains critical insights from every campaign that informs their creative strategy. Clear analytics show how campaigns are performing on Instagram and TikTok, encouraging Kelli and Zach to test new creative and see what drives engagement. This data enables Wellness Pet to fine-tune briefs based on consumer personas and content style for targeted content that thrives on each platform.
Aspire’s experts inform Wellness Pet of the best practices for managing influencers. Understanding how each influencer succeeds allows Kelli and Zach to adjust campaigns for better brand exposure and efficiency. Now, Wellness Pet has the strategy and tools needed to drive success with their influencer marketing program.
“Aspire always applies learnings after every campaign and keeps improving. Their focus on efficiency allows us to fine-tune how we run campaigns and manage influencer relationships.” - Kelli Filippone, Senior Digital Marketing Specialist, Wellness Pet Company
Wellness Pet saves 40 hours per week managing influencer campaigns
By leveraging Aspire for influencer marketing, Wellness Pet strengthened its relationships with influencers and generated high-quality branded content. Vetting influencers and ensuring they understand brand guidelines is now simple and sustainable for collaboration at scale. Their streamlined content creation process means fewer revisions, leading to campaigns that Wellness Pet fans can resonate with.
Through Aspire's platform and hands-on support, Wellness Pet has seen impressive results:
- 40 hours per week saved on campaign management
- 101% increase in engagements on average
Now that they have a reliable partner in Aspire, Wellness Pet can expand their efforts with new influencers and more nuanced multi-product campaigns.
“Aspire offers so many reliable ways to find new talent, whether from an application page, direct outreach, or their search features for Instagram and TikTok. It makes sustaining our campaign successes much easier.” - Kelli Filippone, Senior Digital Marketing Specialist, Wellness Pet Company
