User Generated Content: What Brands Need To Know
What Is User-Generated Content & Why Is It Influential?
User-Generated Content (UGC) is any content that has been created by an individual, not the brand themselves. It comes varying formats; from images to social posts to videos to product reviews & more. Because of social media and smartphones, more people than ever are posting their experiences online, and according to many studies, these types of user generated recommendations are the most effective type of influence:
4 Reasons UGC Should Be Part Of Every Brand Marketing Strategy
It’s Proven To PerformOn average, brands see a 11x higher ROI from UGC content than branded ads. It makes sense, as humans’ natural inclination is to mirror the behaviours of the people around us, of course we engage more with & trust content from people who reflect our own lives back to us.
Costs Less Than Studio ShootsMore brands are realizing that investing budget back into your customer base through sponsored campaigns or product gifting can yield more effective results. Not only are you nurturing your existing customer base, but to do so costs less than a high end studio shoot to get the same amount of usable content.
Prioritises AuthenticityNo matter the industry, today’s shoppers go to friends, family, peers and social media for product discovery and research. When consumers see someone real promote a product, they subconsciously trust this more than a professional studio shoot.
Celebrates DiversityA professional photoshoot in the same location on the same day will only give you so much diversity. Working with actual customers or a selection of content creators not only expands the diversity of people in your content, but adds diversity of location, filming style and creative flare – this protects you from ad-fatigue and creates a campaign that better represents your consumer.