Buy X, Get Y: Supercharge Affiliate Revenue with Exclusive Deals

Deals like Buy One, Get One (BOGO) and Gift-With-Purchase (GWP) are a proven way for brands to boost revenue during key sales periods or product launches. That’s why we’re excited to introduce Buy X, Get Y — a new feature that allows brands to seamlessly integrate any of their Buy X, Get Y offers directly from Shopify into their affiliate campaigns on Aspire. 

With our new feature, brands can supercharge affiliate-driven revenue by making it easier than ever for creators to promote high-value offers that convert.

Buy X, Get Y at a glance

• Unlock affiliate revenue at scale: Use Buy X, Get Y offers to scale your revenue — driving up to $150K+ in just a few months — by empowering affiliates to fuel your growth and incentivize high-impact referrals. 
• Win new customers and reward loyal fans: Take advantage of peak shopping seasons with powerful affiliate incentives that attract new customers and reward existing ones. Boost loyalty, drive viral sales, and turn your customers into lifelong advocates with meaningful promotions that resonate and perform. 
• Clear out slow-moving inventory: Launch end-of-season sales to clear out slow-moving inventory or offer discounts to build excitement for new product releases. Use Buy X, Get Y offers to turn limited-time offers into must-have deals that inspire repeat purchases.

How does Buy X, Get Y work? 

Step 1: Create a Buy X, Get Y discount in Shopify. 

To create a Buy X, Get Y discount in Shopify, go to the Discounts tab in your Shopify admin. Click Add discount and select Buy X, Get Y as the discount type. Under Method, choose Discount code and enter or generate a code (NOTE: this isn't the code members will promote — Aspire will generate unique ones later). 

In the Customer buys section, set the minimum quantity or purchase amount required and add the eligible products or collections. 

Under the Customer gets section, choose the discounted items, set the discount type (percentage, amount off, or free), and optionally limit the number of uses per order. 

In the Eligibility section, define who can use the discount, set any usage limits, and choose if it can be combined with other discounts. Finally, set the Active dates, click Save, and copy the numerical ID from the URL after /discounts/ — you’ll need this for Aspire.

Step 2: Create a Promo Code Offer in Aspire.

To create a Promo Code Offer in Aspire, go to Reporting > Sales Tracking, click Add Offer, and select Promo Code Offer. Complete the offer details and payouts sections.

Under Offer Type, choose Connect Existing Buy X, Get Y Offer. Paste the Shopify Discount ID you copied earlier, enter a Promo Code Group Name, select a Naming Strategy, and click Create Offer. 

Connect the offer to a project or add members via the Sales Tracking dashboard. Codes will follow Shopify’s discount settings and active dates. 

NOTE: Customers must add all qualifying products to their cart and enter the code at checkout, so ensure your affiliate partners communicate this clearly.

Is Buy X, Get Y right for you?

Buy X, Get Y is designed to empower brands to effortlessly drive sales and increase customer engagement through creators. It’s the perfect solution if: 

• You want to boost affiliate-driven sales. Affiliates can promote any of your Buy X, Get Y deals that are proven to perform well, incentivizing customers to buy more and increasing AOV.
• You need a seamless way to manage your affiliate promotions from Shopify. With Aspire’s direct integration, you can easily set up, track, and adjust offers without additional manual work, making it simple to scale campaigns as your business grows.
• You want to maximize revenue during peak shopping seasons. Running Buy X, Get Y promotions during major sales events like Black Friday or holiday seasons helps attract deal-hungry shoppers and boost conversion rates.
• You’re looking to move excess inventory efficiently. Instead of discounting products heavily, you can use Buy X, Get Y offers to bundle slow-moving items with bestsellers, preserving perceived value and margins.

If this sounds like you, Buy X, Get Y will be a game-changer. The feature is available to all brands on Aspire starting today, so log in to your Aspire account to get started.

Not on Aspire yet? Book a demo to see how it works.