Introducing Aspire’s CreatorStores™: Supercharge Sales with Personalized Creator Storefronts
69% of consumers trust influencers’ recommendations over information straight from a brand. That’s why we built CreatorStores™ — personalized, creator-led storefronts that turn influence into conversions.
With CreatorStores, brands can create shareable links that direct shoppers to curated storefronts featuring branded content, featured products, and creator recommendations. These storefronts can be pre-populated with default brand content or fully customized by creators to align with their unique audience. The result is an exclusive, bespoke shopping experience that builds trust and drives sales.
CreatorStores at a glance
- Leverage creator trust to convert: Give creators the power to handpick and showcase their favorite products, blending brand storytelling with social proof to increase revenue by 15% through co-branded, micro-shopping experiences.
- Streamline the path to purchase: Let creators streamline the path to purchase with curated product selections, built-in discounts, and a frictionless checkout—boosting AOV and conversion rates.
- Own your data & retarget shoppers: Unlike third-party platforms, CreatorStores are fully hosted on your Shopify site, capturing crucial first-party data for retargeting and future sales.
How does CreatorStores work?
Add CreatorStores to affiliate orders.
Affiliates receive a unique link to their CreatorStore, directing their audience to a personalized storefront. Referred shoppers can also unlock exclusive discounts on creator-recommended products, increasing the likelihood of conversion. This allows brands to track performance, engagement, and conversions seamlessly.
Creators customize their CreatorStores.
For each CreatorStore, influencers have the freedom to curate their favorite products that align with their audience’s preferences. They can add lifestyle imagery and branded content to their CreatorStore to bring your brand to life with real-life use cases of your products in action. This truly transforms their storefront into a high-converting shopping experience.
Customers shop exclusive creator collections and discounts.
Referred customers gain access to a tailored shopping experience, where they can explore trusted creator recommendations with exclusive discount codes. This personalized approach enhances trust and drives sales, while brands gain valuable first-party data to optimize future marketing efforts.
How can brands maximize the impact of CreatorStores?
Beyond traditional affiliate marketing, Aspire’s CreatorStores can be used in many other strategic ways:
1. Supercharge your product launches with CreatorStores.
If you have an upcoming product launch, equip creators with CreatorStores featuring your newest products. Pre-load CreatorStores with products from the latest drop, allowing creators to hand-pick their favorites to tailor their pages. Provide early access links and exclusive promo codes to top-tier creators to reward their dedicated audiences and build hype before launch.
2. Integrate CreatorStores seamlessly across your website.
Top-performing CreatorStores can become key sales drivers across your eCommerce site. For example, you can add a section like “Shop by Creator” or “Creator Edits” to your home page or navigation bar that leads to a landing page that links out to your top CreatorStores. You can also highlight CreatorStores on various product pages as an alternative to “Recommended Products.”
3. Clear overstock with creator-led sales campaigns.
Need to sell slow-moving inventory? Gamify your affiliate program by incentivizing your creators with bonus commissions, exclusive discounts, or limited time sales challenges to drive more revenue. Feature underperforming products in CreatorStores with discounted bundles, and run limited-time flash sale activations for those specific products via CreatorStores.
4. Reward your top creators with exclusive CreatorStores.
Instead of offering a CreatorStore to every influencer you work with, make it a VIP incentive to motivate creators to stay engaged in your affiliate program and drive more sales. For instance, affiliates can unlock a CreatorStore after hitting a sales milestone, or create X amount of posts. This can build a sense of exclusivity and recognition, while strengthening your creator relationships.
Is CreatorStores right for you?
CreatorStores is designed to empower brands to maximize conversions through personalized, creator-led shopping experiences. It’s the perfect solution if:
- You want to boost conversions. CreatorStores leverages creator trust and personalized recommendations — the most coveted currency in today’s digital age.
- You need a scalable way to manage creator-driven sales. CreatorStores provides seamless affiliate tracking and performance analytics through Aspire.
- You want to deepen your relationships with creators. CreatorStores gives your affiliates, influencers, and ambassadors are more engaging way to promote your products beyond standard #sponsored posts and affiliate links/codes.
If this sounds like you, CreatorStores will be a game-changer. The feature is available to all brands on Aspire starting today, so log in to your Aspire account to get started.
