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Influencer Marketing

In the Know: Your Weekly Marketing Digest

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Welcome to Aspire’s weekly marketing digest! 

In today's fast-paced digital landscape, staying ahead of the curve is essential for marketers. But with the marketing landscape constantly evolving, it can be challenging to keep up with the latest trends and developments. 

That's where we come in. 

Each week, we’ll deliver a quick breakdown of the most significant news and insights in the world of social media and brand marketing — all in one convenient resource. Check back every Friday to stay in the know!

March 2025

Week of March 10, 2025

Week of March 3, 2025

  • The future of TikTok: TikTok's future in the US is uncertain amid legal battles and ongoing acquisition talks, with investors like Frank McCourt’s "People’s Bid" and a consortium led by Jesse Tinsley competing for ownership. The app's fate hinges on potential ownership changes, with major companies like Oracle, Walmart, and Microsoft expressing interest.
  • Bluesky’s Instagram alternative: Flashes, a new photo-sharing app built on Bluesky's AT Protocol, gained 30,000 downloads in its first 24 hours, offering customizable feeds, portfolio features, and photo filters. It allows users to post content that reaches Bluesky's wider audience, with 40,500 downloads by Thursday.
  • Olipop’s influencer strategy: Olipop grew from a small startup to a $1.85 billion brand, proving that small businesses can succeed with influencer marketing on a budget. The brand’s strategy involved testing multiple smaller influencers, using gifting to build authentic relationships, and leveraging platforms to scale efforts without needing a large team, all while prioritizing organic content and tracking performance to focus on successful partnerships.
  • Gen Z trusts influencers: Fortune delved into why Gen Z trusts social media influencers over experts, discovering that influencers feel more relatable and engaging, offering quick, accessible advice that resonates with their audience. This shift reflects a preference for content that aligns with their interests and builds trust through familiarity.
  • Creator economy challenges: The creator economy faces challenges from shifting platform priorities, AI-generated content, and declining trust in influencers, with many creators struggling to maintain influence. Despite challenges, the future remains promising for those who diversify or offer unique value.
  • Influencer advocacy impact: Brands should shift their focus from just awareness and conversions to advocacy by leveraging influencer partnerships to build long-term trust and community engagement. Brand lift studies show how creators drive lasting loyalty and impact beyond immediate sales.

February 2025

Week of February 24, 2025

Week of February 17, 2025

Week of February 10, 2025

Week of February 3, 2025

January 2025

Week of January 27, 2025

Week of January 20, 2025

Week of January 13, 2025

Week of January 6, 2025

  • TikTok creators are altering their contracts: With a potential US TikTok ban looming, creators and agencies are revising contracts to reduce platform-specific risks, focusing on deliverables and alternative posting strategies if TikTok becomes inaccessible. This shift highlights a broader move toward platform-agnostic content to safeguard partnerships amid social media uncertainties.
  • New YouTube Shorts tool: YouTube is testing a tool that automatically creates Shorts by clipping engaging segments from long-form videos, making it easier for creators to add Shorts without extra work. Currently available to a small group of English-speaking creators, it could boost engagement by simplifying content creation.
  • 2025 influencer marketing predictions: 2025 will see influencer marketing evolve with a potential TikTok ban driving multichannel strategies, LinkedIn emerging as a key platform, and the pharmaceutical industry embracing influencers for greater trust. As budgets grow, brands will focus on advanced metrics and real-time measurement to prove ROI, ensuring the industry's continued growth.
  • 2025 creator economy trends: The creator economy is evolving in 2025, with AI reshaping content creation, creators becoming media companies, and long-form content like podcasts gaining popularity. As TikTok faces uncertainty, creators are diversifying across platforms while continuing to play a central role in brand strategy and social commerce.
  • Pinterest’s quest for internet optimism: Pinterest has maintained a positive and inclusive environment, with over half of users viewing it as more uplifting than other platforms, a strategy that appeals to both users and advertisers. CEO Bill Ready emphasizes focusing on "time spent well" rather than maximizing engagement through negativity, positioning Pinterest as a refreshing alternative to more divisive social networks.

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