Spring Clean Your Influencer Marketing Strategy: Top 5 Tactics You Need to Know
Spring officially begins this week (on March 20th, to be specific) — and you know what that means? It’s time to spring clean your influencer marketing strategy!
Just like decluttering a messy closet, taking the time to review and fine-tune your influencer marketing strategy can lead to better ROI and long-term success. With new trends, platform updates, and evolving consumer behavior, this seasonal reset will ensure your campaigns remain effective throughout 2025.
Today, we’re dishing out 5 essential tactics to refresh and supercharge your influencer marketing strategy to set your brand up for a high-performing year. Let’s get started.
1. Audit your existing influencer partnerships.
A successful influencer marketing strategy starts with the right partners. Take time to review your current influencer collaborations and analyze their performance. Look at key metrics such as engagement rates, conversions, and ROI to determine which creators are driving impactful results.
If certain influencers consistently exceed expectations, consider strengthening your partnership with them — perhaps by inviting them to become long-term brand ambassadors. On the other hand, if some collaborations are underperforming, it may be time to cut ties and reallocate the budget toward high-ROI relationships.
A thorough audit ensures that your influencer marketing efforts are focused on creators who bring real value to your brand.
2. Align your strategies with 2025 trends.
Today, it’s crucial for marketers to keep up with current social trends and incorporate them into campaigns before the moment is over. Agile brands like Chipotle, Duolingo, and Ryan Air are consistently the first to hop on new social trends via their own socials, as well as in their influencer partnerships — a move that has skyrocketed these brands into virality in recent years.
For example, check out how Chipotle partnered with Logan, TikTok’s viral “cucumber guy,” to promote their new high-protein menu item in a way that seamlessly incorporates Logan’s cucumber recipes.
It’s a good idea to keep up with these savvy brands and learn from the creative influencer marketing campaigns they runYou can join a Slack community like Aspire’s Coffee Shop to connect with experienced marketers, share campaign ideas, and ask for advice.
Additionally, it’s important to keep a pulse on new features and algorithmic changes that social platforms roll out. You can subscribe to social media-focused newsletters or check our weekly marketing digest to ensure you’re staying on top of industry trends.
3. Integrate affiliate marketing into all of your programs.
The truth is, not all creators will be successful salespeople (and that’s okay — different creators have different strengths). Regardless, it’s a smart idea to give unique codes/links to every creator you work with for them to share with their audience.
When a creator is effective in driving sales, this will streamline the path to purchase. This is also a great way to directly attribute sales to your influencer marketing efforts. To streamline even the most complicated parts of your affiliate program, leverage Aspire’s suite of affiliate tools, including CreatorStores™, BOGO Offers, and SecureCodes™.
You can even gamify your affiliate program to incentivize creators to supercharge sales for your brand. For instance, give creators tiered rewards like increased commission rates or exclusive perks to give affiliates a reason to keep growing within your program. Even small acknowledgements such as milestone badges and leaderboards can be a powerful motivator, providing your partners a feeling of continual growth and success.
4. Optimize content for conversions.
If you’ve run influencer marketing campaigns in the past, you likely have a goldmine of content that can be repurposed for new initiatives. Instead of starting from scratch, analyze which content formats — such as short-form videos, carousels, or Stories — have performed best.
High-performing influencer content can be repackaged into Partnership Ads, TikTok Spark Ads, or other paid media to extend its reach. Ensure that all content has clear calls-to-action that drive audiences toward conversion, whether it’s a purchase, sign-up, or follow. By optimizing existing content for conversions, you maximize its value while saving time and resources.
You can set up these ads manually through Meta Business Manager and TikTok Business Manager, or streamline the whole process with Aspire. As an official Meta and TikTok Marketing Partner, we simplify content permissions, ad setup, and campaign management.
5. Test and re-invest.
Sometimes, thinking outside the box leads to the most impactful influencer marketing campaigns. Partnering with unexpected influencers — such as comedians, artists, or creators from entirely different niches — can help your brand stand out and generate buzz.
For example, for their viral “Michael CeraVe” campaign, skincare brand CeraVe worked with influencers like Caleb Simpson, known for his apartment tours on TikTok, and Haley Kalil, known for her comedy content, to make a splash across various niches.
These unconventional collaborations can capture audience interest and open new engagement opportunities. We recommend allocating ~20% of your creator budget to experimental creator partnerships to ensure room for creative risk-taking while maintaining a strong core strategy.
But remember, measuring the success of these experiments is crucial. Brands should A/B test different influencer styles, platforms, and content types to identify what works best. Tracking performance metrics such as engagement, conversions, and audience sentiment ensures a data-driven approach to continuous optimization.
Refresh, Optimize, and Thrive in 2025
Refreshing your influencer marketing strategy this spring sets the foundation for long-term success. By auditing partnerships, aligning with 2025 trends, integrating affiliate marketing, optimizing content, and experimenting with new collaborations, you can elevate your campaigns and drive stronger results.
Need more support? Book an influencer marketing strategy session with one of our in-house experts.
