What’s New at Aspire: TikTok Spark Ads Integration
It’s no secret that organic content on TikTok performs extremely well, sometimes even reaching global virality. TikTok creators have mastered the art of “lo-fi content,” driving unparalleled results through relatable, engaging videos. In fact, according to Statista, TikTok influencers across all tiers achieved an impressive 10% average engagement rate in 2023, while average engagement rates across other social platforms fluctuated between 1-2%.
With TikTok Spark Ads, brands can stretch the impact of this powerful organic content with just a few clicks. And as an official TikTok Marketing Partner, we’re excited to announce that our new TikTok Spark Ads integration is now available on Aspire!
Keep reading to learn about the latest update.
What are TikTok Spark Ads?
TikTok Spark Ads are a native ad format that allows you to leverage organic TikTok posts — whether it’s from your own account or your creators’ account — in your advertising. By doing so, your ads can blend seamlessly with the rest of users’ feeds, making them more engaging. Spark Ads are connected to the original TikTok content, ensuring that all views, likes, comments, shares, and follows gained from boosting the video are attributed back to the organic post.
Most importantly, Spark Ads drive better yield on ad dollars. On average, brands see:
- 69% higher conversion rate
- 37% lower CPA than ever before
- 142% greater engagement than non-Spark Ads
What does the TikTok Spark Ads integration entail?
TikTok Spark Ads are a big source of ROI for brands. We’ve brought it onto our platform to make the whole process simpler and more scalable.
To start boosting your influencers’ TikTok posts via Spark Ads, you first need their authorization. With our new integration, brands can request advertiser permissions to boost a creator’s TikTok post into a Spark Ad, directly from Aspire. This can be done in the ‘Briefs’ stage of your campaign workflow with a simple checkbox, eliminating unnecessary back-and-forth over email.
Once permission is granted, you can view and manage the creator’s content seamlessly in your TikTok Ads Manager.
Our TikTok Spark Ads integration is now available to all Aspire customers starting today. Log in to your Aspire account to get started.
Not on Aspire yet? Get in touch to streamline your TikTok influencer marketing campaigns.
