Aspire’s 2024 Year in Review
2024 was yet another year for the books! As we head into the new year, we want to say a huge thank you to our amazing community of brands, creators, industry partners, and dedicated team. Together, we were able to hit some major milestones this year.
Let’s take a stroll down memory lane.
In 2024, we churned out more content than ever before, including these crowd favorites:
- [Webinar] How To Navigate Influencer Gifting Programs in a Pay-To-Play Economy
- [Guide] Turning Clicks into Cash: How to Gamify Your Affiliate Program to Supercharge Sales
- [Blog] Beyond the Funnel: Gen Z's Influence on Modern Marketing
We also hosted a record number of in-person events to bring together innovative marketers from across the country. Joining forces with partners like Retention.com, Gorgias and FERMÀT, we sponsored events such as the Retox Retreat, GROW LA, and the first-ever October to Remember Gala in NYC.
To top it all off, Aspire was named a ‘Leader’ in the Influencer Marketing Platforms category in G2’s Fall 2024 Report — a testament to our hard working customer support, product, and engineering teams who work tirelessly to deliver the best platform experience for our brands. And the numbers speak for themselves.
In 2024, brands partnered with Aspire to:
- Run over 9.1K campaigns
- Drive over $60.8M in direct sales YTD
- Generate 43.7M social posts
- Pay out over $49.9M to creators
Top Campaigns of 2024
Many of our customers ran unforgettable campaigns this year, but a few standout brands truly demonstrated how to harness the power of creators to make a significant impact on their businesses.
L.L.Bean’s ROI surged 675% from influencer marketing
Measuring influencer campaign success is notoriously difficult, but L.L.Bean made it look easy leveraging Aspire’s powerful analytics dashboards. By tracking each creator’s contribution to brand demand and employing a test-and-invest strategy, L.L.Bean identified a strategic mix of micro and macro-influencers, who collectively drove an incredible 675% increase in ROI for the brand.
Chomps supercharged shopper acquisition rates by 100%
Chomps, the cult-favorite protein-rich snack brand, created an ambassador program featuring nutritionists, dieticians, and athletes to tap into their expertise and build credibility with today’s health-conscious consumers. By leveraging Aspire, Chomps scaled this program to over 250 ambassadors, fostering trust within niche communities and achieving an impressive 100% boost in shopper acquisitions in just 6 months.
HexClad scaled growth across 5 countries
HexClad has taken the cookware industry by storm — largely thanks to their growing community of digital creators. Leveraging Aspire’s advanced influencer discovery tools and custom workflow tools, HexClad was able to scale their influencer program to over 3,000 enthusiastic creators and home cooks across 5 countries, driving an unbelievable amount of impact for the brand.
Top Features of 2024
This year, we also unlocked several new features to help our brands scale their campaigns and drive the best results. Take a look at these standouts:
Ad Recommendations
It’s no secret that organic content on TikTok performs extremely well, sometimes even reaching global virality. With TikTok Spark Ads, brands can stretch the impact of this powerful organic content by turning it into paid ads with just a few clicks.
To streamline this process, we launched our integration with TikTok Spark Ads. This not only allows you to request advertiser permissions directly from Aspire, but also will soon give you suggestions on which content will perform best as Spark Ads, allowing you to take the guesswork out of optimizing your ad spend.
Product Catalogs
Last year, we launched Creator Product Selection on Aspire to help Shopify brands streamline their product fulfillment process. The tool allows creators to choose the products they want from a brand’s catalog, catalyzing efficiency and minimizing back-and-forth throughout the product fulfillment process.
Now, we’re launching Product Catalogs to allow you to customize your catalogs to fit your brand’s unique product fulfillment needs:
- Automatically remove out-of-stock products
- Add filters and manage product display
- Hide specific products or collections
- Display specific collections from your website
Automations
Managing an influencer marketing program means juggling countless tasks — negotiating terms, shipping products, sharing tracking links, and reviewing content. For brands managing hundreds of creator partnerships, this coordination can become a logistical challenge. That’s why we introduced our Automation Templates this year!
Our Automation Templates let you set up workflows that execute independently based on predefined rules, saving time and effort. To manage your projects at scale, use our email templates to automate reminders and follow-ups, or our workflow templates to handle tasks like sending terms or order briefs.
What to expect in 2025
We’re already gearing up to help you achieve even more next year! From advanced automations to high-impact affiliate tools, 2025 is all about empowering you to scale your success. We’re so excited to bring in the new year and continue helping you connect with the right creators, manage thriving creator communities, and maximize the impact of your content.
Join our Slack community, The Coffee Shop, to be the first to hear about all the exciting updates we have in store for the new year (including our upcoming benchmark report, The State of Influencer Marketing 2025!).
Ready to level up your 2025 campaigns with Aspire? Get in touch with us.
