Introducing Aspire’s SecureCodes™: Stop Discount Code Fraud & Maximize Affiliate ROI
Affiliate marketing is one of the most effective ways to drive revenue — but only if your promo codes stay in the right hands. Every year, businesses in the US lose between $300 million and $600 million to coupon fraud and leaked promo codes, often paying commissions on fake or unauthorized purchases — until now.
Aspire’s new SecureCodes™ is a game-changer for brands looking to scale affiliate programs without leaking revenue:
- Eliminate promo code fraud and protect revenue: SecureCodes prevent leaks and fake redemptions, ensuring you only pay for real conversions with a randomly generated number string at the end of each promo code.
- Faster checkout, higher sales: One-time codes auto-apply at checkout, reducing cart abandonment and boosting conversions.
- Maximize affiliate ROI: Only pay commissions on real purchases — no coupon sites or browser extensions. Even if codes leak, they only work one time.
Why did we build SecureCodes?
Discount codes are powerful conversion drivers. In fact, a whopping 93% of shoppers use discount codes throughout the year, which in turn increases AOV by 24%. But when codes leak to sites like Honey or RetailMeNot, brands lose a significant amount of revenue in 3 major ways:
- Lost margins: Discount codes meant for affiliates end up being used by the general public.
- Skewed attribution: Brands unknowingly pay commissions on purchases that came from coupon scrapers, not real referrals.
- Checkout chaos: Shoppers hunting for leaked codes delay or abandon their purchase, increasing cart drop-off rates.
However, we know that manually deactivating leaked codes isn’t scalable. That’s why we built SecureCodes to automate promo code protection, so your brand can focus on growth, not damage control.
How does SecureCodes work?
1. Creators share a link, not a static code.
Instead of assigning affiliates a fixed promo code that can easily be leaked, SecureCodes provides them with a clickable link. This link can be placed anywhere — on social media bios, Instagram Stories, or YouTube descriptions — and directs shoppers to a specific landing page or product.
2. Customers receive a unique, one-time-use SecureCode.
When a customer clicks the affiliate link, Aspire automatically generates a single-use promo code that is unique to that individual purchase. Because each code is tied to a single transaction, it cannot be copied, reused, or shared on coupon sites.
3. SecureCodes auto-apply at checkout.
There are no extra steps required. As soon as a customer clicks the link, their personalized promo code is automatically applied to their cart. This streamlined process not only reduces friction at checkout but also decreases cart abandonment rates.
4. Brands only pay commissions on authentic purchases.
If a SecureCode leaks, it simply won’t work again. This prevents brands from losing revenue to unauthorized redemptions. Because affiliates are only credited for legitimate conversions, brands can be confident that their commissions are going to the right partners.
Is SecureCodes right for you?
SecureCodes is designed to empower brands to scale their affiliate programs while eliminating revenue loss. It's the perfect solution if:
- You want to prevent promo code leaks and unauthorized redemptions. SecureCodes ensures codes cannot be reused or shared on coupon sites.
- You need more control over affiliate commissions. Only pay for real conversions, not purchases driven by discount browser extensions.
- You want to improve the shopping experience. Auto-applying codes at checkout reduces friction and increases conversions.
- You want to scale your affiliate program. SecureCodes makes it easy to grow without worrying about revenue leakage or fraud.
- You want to maximize ROI. Protect margins, eliminate unnecessary discounts, and ensure commissions go to real affiliates.
If this sounds like you, SecureCodes will be a game-changer. The feature is available to all brands on Aspire starting today, so log in to your Aspire account to get started.
